Men’s Skincare – A Beginner’s Guide

Men's skincare applying

If you’ve never experienced it before then the world of men’s skincare can seem overwhelming and confusing. With different skin types and formulations, it can feel impossible to know which product will be the right one for you. Don’t worry, we’re here to help! If you want to start following a basic skincare routine that really works then here’s everything you need to know:

Know your skin type

Do you know your skin type? It’s a simple question, but one that’s vitally important if you want to take care of your skin and introduce a skincare routine that will actually work. Most men’s skincare products are specifically formulated to take care of a particular type of skin. If you don’t know your skin type then you won’t be able to choose the right product for you. The good news is that assessing your skin type is as simple as looking in a mirror. Here’s how you can decide which skin type you have:

  • Normal Skin. Normal skin is skin that is neither too oily or too dry. You won’t notice any dry patches of skin on your face, no matter what the weather. You may well experience occasional light acne, but it clears up quickly.
  • Oily Skin. Oily skin is skin that feels slightly greasy when you touch it. It also has lots of shine, particularly when you are being gently active. You may also notice that you have enlarged pores on your face, and that you suffer from acne and regular break outs.
  • Dry Skin. Dry skin is skin that is flaky, tight and dry. You will notice patches of dry skin on your face all of the time, especially during the winter. Your skin will often feel dehydrated. You may also feel like your skin is overstretched and too thin, as a result of this dryness.
  • Combination Skin. Not sure your skin fits in any one category? Then you may well have combination skin. You may well have dry cheeks and an oily T zone. If you find that your skin has patches of other skin types then this is categorised as combination skin.

The Steps

Although it may seem complicated (and involve lots of different bottles in your bathroom cabinet) your whole skincare routine should take less than five minutes to complete. You can either opt for a simple skincare routine, where your skin is cleansed and then moisturised, or a more complex system where you exfoliate, cleanse, tone and then moisturise your skin.

Whichever method you choose, you will very quickly see an improvement to the texture and quality of your skin, provided you stick to your new routine and keep it up on a daily basis.

The fundamentals of Men’s Skincare


A facial cleanser that is specifically formulated to suit your skin type is one of the very best things that you can invest in, for men’s skincare. A good facial cleanser is one of the key ingredients in helping you to achieve better skin. It will remove oil and dirt from your face, as well as sloughing away dead skin cells which leave your skin looking dry and dull.

You should cleanse your face twice a day (morning and night) to see the best effects from your new routine. Avoid using soap on your face and invest in a specific cleanser instead. Soap will dry out your skin and leave it feeling tight and uncomfortable.

Apply a coin sized amount of cleanser to your hands, rub them together, and then gently massage it all over your face. Once you have applied your cleanser, wash it off with lukewarm water. Do this until all of the product has been removed and your face is completely clean. You should immediately feel cleaner and fresher.


When it comes to men’s skincare, a dedicated moisturiser is essential for injecting your skin with the moisture and hydration it needs. It also protects your skin from chapping and wind damage during the colder winter months. Your moisturiser will also serve as a barrier that will protect your face from dirt and grime (ideal if you live in a busy city) and it won’t clog your pores.

You should moisturise your face at least once a day as part of your skin care routine. Your moisturiser should be the last product you place on your face (after your exfoliator, cleanser, and toner). This will reinject hydration, after some of the other aspects of your skincare routine may dry out your skin. If you are only using the two essentials (cleanser and moisturiser) then cleanse first and moisturise afterwards.

Regardless of your skin type, when choosing a moisturiser, opt for one that has SPF built in to its formulation. This will help you to battle UVA/UVB rays and pollution all-year round, without having to apply extra products to your skin. Simply apply a small amount of moisturiser to your fingers and apply to your face in small circles. Cover the face completely but avoiding the delicate skin around your eyes.

Extra care


Exfoliation shouldn’t be included as a daily part of men’s skincare routines, but we think it is something that every man should use once or twice a week. This will help you to keep your skin clear, removing any dead or damaged skin. It will also help to prevent ingrowing hairs from developing. A good quality exfoliator is essential for a smooth shave and clear skin, but you shouldn’t do it too often, or you may damage and irritate your skin.

Apply the exfolitor to wet skin, and massage it using small, gentle circles. Don’t be too firm, and stop if it starts to feel uncomfortable, further scrubbing will just aggravate your skin and could damage it.


Whether you decide to adopt a full skincare routine or not, the one product that every man should have in his armory is a decent sunscreen with a high SPF factor. Excessive sun exposure can cause sun damage, as well as increasing your risk of developing skin cancer. It is important to protect your skin from this damage, and a sunscreen is the best way to do so.

Apply this to your skin every day, no matter what the weather, and you will ultimately benefit from skin that looks fresher and younger than ever.


You may not have heard of toner before, but it is a useful product designed to remove any excess oil that your cleanser didn’t manage to remove. It will also shrink the size of your pores, leaving your face looking smoother and more uniform, as well as feeling tighter.

When choosing a toner, it is important to choose one that suits your specific skin type. Oily skin will best benefit from a shine-control toner that removes any extra oil and shine. Dry skin would be better suited to a milder formula that won’t dry out the skin further.

If you choose to introduce a toner into your skincare routine then you should apply this to your face with a cotton pad, rubbing it in circles around your skin until it has been completely applied to your face and neck. There’s no need to remove it with water. Just leave it on your face to work its magic!

Now that your skin is in good hands, click here to read our tips for finding your signature scent

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